CONTENT PLACEMENT GUIDE

A clear home for
every piece of information.

Use this map when preparing your final website content. Turn on the guide at the top of any page to see section-level instructions.

Website content map

Page	Data and content to place	Presentation rule
Homepage	Headline, 3 service groups, 4 verified metrics, 3 completed engagements, original evidence, CEO summary	Concise overview with links to detailed pages
Services	Framework-specific introduction, audience, preparation steps, deliverables, case studies and FAQs	One dedicated page per service
Workshops	Confirmed date/time, mode, audience, agenda, speaker, fees and registration	Separate upcoming calendar from completed records
Institutional engagements	Full institution name, actual date, exact topic, photographs and appreciation letter	Record workshops separately from projects
Testimonials	Original letter, readable transcription, person and designation, context and approval	Separate workshop and project feedback
About & experts	Approved history, legal entity, verified CEO biography, expert profiles and credentials	Use accurate current designations
Knowledge centre	Expert-authored explainers, official sources and review dates	Useful answers rather than repeated sales language
Contact	Official address, email, phone, hours, enquiry delivery and support	Verify details before connecting the form
Policies	Privacy, terms, refunds and cancellation	Reflect actual payment and workshop arrangements

Check counts, credentials, exact titles, dates and institutional names.

Obtain approval for testimonials, photos and institutional project records.

Add actual contact recipients, workshop registration and payment policies.

Set canonical URLs, sitemap, crawler access and Search Console monitoring.

Complete professional chronology, expertise and reported achievements.

Full introductions, preparation stages, service matrices, deliverables and institutional engagements.

25 project advisory, 23 expert workshop and 12 ranking workshop drafts.